Marketing Automation with AI and HubSpot: Plan to Execution
Coursera · intermediate · 1h
This Guided Project, led by Anthea Variend, an expert in Marketing Campaign Strategy, is designed to help marketing professionals, small business owners, and communications teams use GenAI and HubSpot to develop and execute a marketing automation strategy for lead generation and nurturing. In this project-based course, you will learn how to set up a HubSpot Marketing Professional account with a 14-day free trial and add contact records, develop effective ChatGPT prompts for the creation of a marketing automation strategy, design and publish an automated lead nurturing workflow with customer elements and lead scoring for campaign launch and create a campaign performance dashboard to visualise marketing automation performance.
Skills covered
Disclaimer
Suggestions only — review each course yourself to judge whether it meets the role's requirements. Completing a course doesn't guarantee proficiency or that you'll qualify; hiring standards vary by employer.
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