The Strategy of Content Marketing
Coursera · intermediate · 9h
★ 4.55,392 reviews$49/moCertificate included
In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing.
Skills covered
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Suggestions only — review each course yourself to judge whether it meets the role's requirements. Completing a course doesn't guarantee proficiency or that you'll qualify; hiring standards vary by employer.
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