Marketing Strategy
Coursera · beginner · 50h
This introductory MBA marketing strategy course emphasizes core marketing concepts involved in creating, communicating, and delivering value as core to business models. It covers marketing in various contexts including small businesses, corporations, and nonprofits, focusing on the exchange of value. The course introduces key marketing concepts: the "four Cs" (customer values, company capacity, competitors, constraints) and the "four Ps" (product, price, place, promotion).
Skills covered
Disclaimer
Suggestions only — review each course yourself to judge whether it meets the role's requirements. Completing a course doesn't guarantee proficiency or that you'll qualify; hiring standards vary by employer.
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