Competitive Advantage and Market Positioning Strategies
Coursera · beginner · 5h
Develop the strategic marketing skills needed to create competitive advantage and position products effectively in dynamic markets. This course explores how organizations identify target audiences, strengthen market positioning, and communicate value propositions that influence customer decisions and long-term business success. You will learn how to analyze target markets, design product strategies, and apply pricing approaches that reinforce brand value and competitive differentiation.
Skills covered
Disclaimer
Suggestions only — review each course yourself to judge whether it meets the role's requirements. Completing a course doesn't guarantee proficiency or that you'll qualify; hiring standards vary by employer.
We may earn a commission through some course links.