Customer-Centric CRM Strategy and Management Specialization

Name: Customer-Centric CRM Strategy and Management Specialization
Price: 49 USD
Availability: InStock
Rating: 4.6 (51 reviews)

Coursera · beginner · 21h

★ 4.651 reviews$49/moCertificate included

The Customer-Centric CRM: Navigating Customer Relationships Specialization equips learners with the strategic knowledge and practical skills to manage and enhance customer relationships effectively. Through a structured, case-based approach, learners explore CRM fundamentals, analyze customer lifecycles, design strategic blueprints, and implement automation tools.

Skills covered

CRM Case Studies Customer Data Management Marketing Automation Value Propositions Customer Insights Customer experience strategy (CX)Customer Retention Customer Relationship Building

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