Customer Relationship Management

Name: Customer Relationship Management
Price: 49 USD
Availability: InStock
Rating: 4.6 (289 reviews)

Coursera · beginner · 4h

★ 4.6289 reviews$49Certificate included

This course serves as an extensive journey into the realm of Customer Relationship Management (CRM). It delves into the essential dynamics of CRM, encompassing data-driven strategies, customer segmentation, loyalty programs, and the methodologies and tools to augment customer satisfaction and construct durable customer relationships.

Skills covered

CRM Performance Measurement Target Audience Marketing Automation Customer Analysis Data-Driven Decision-Making Customer Retention Performance Management Relationship Management

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