Generative AI in Marketing Specialization

Name: Generative AI in Marketing Specialization
Price: 49 USD
Availability: InStock
Rating: 4.3 (158 reviews)

Coursera · beginner · 7h

★ 4.3158 reviews$49/moCertificate included

Marketing is an important application of Generative AI to create personalized and targeted marketing campaigns to stay ahead of the competition. Customers expect more personalized and engaging experiences from brands. This specialization introduces the building blocks of Generative AI and how Generative AI frameworks, applications, and considerations are essential to create and sustain an effective AI marketing solution.

Skills covered

Machine Learning AI Marketing Brand Strategy Design Thinking AI Personalization Customer Insights Digital Advertising Customer Communications Management Personalized Service

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