Creating Customer Value
Coursera · beginner · 3h
Creating Customer Value explores how organizations build competitive advantage by increasing customer willingness to pay. Learners are introduced to Harvard Business School Professor Felix Oberholzer-Gee's Value Stick framework and discover how creating customer value, making effective pricing decisions, and capturing that value drive business success. Through real-world examples, learners examine strategic decisions that strengthen demand, improve pricing, and create lasting competitive advantage.
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