Brand Identity and Strategy
Coursera · intermediate · 14h
Brand Identity and Strategy is an IE University course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey where they will learn how to build successful brands step by step. Starting with brand fundamentals and consumer segmentation, they'll explore strategic positioning through perceptual maps and the iceberg model, then create a complete brand house with real-world applications.
Skills covered
Disclaimer
Suggestions only — review each course yourself to judge whether it meets the role's requirements. Completing a course doesn't guarantee proficiency or that you'll qualify; hiring standards vary by employer.
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