Brand Management: Aligning Business, Brand and Behaviour
Coursera · beginner · 22h
★ 4.97,865 reviews$49Certificate included
Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.
Skills covered
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