Strategic Brand Management: Storytelling & Positioning

Name: Strategic Brand Management: Storytelling & Positioning
Price: 49 USD
Availability: InStock

Coursera · beginner · 23h

$49/moCertificate included

Build the strategic foundations required to create powerful, differentiated brands in modern markets. This course guides you through brand identity systems, storytelling frameworks, segmentation, positioning, and brand architecture, showing how strong brands are built through clarity of purpose, emotional connection, and consistent execution across digital, physical, and AI-driven touchpoints.

Skills covered

Brand Strategy Target Audience Consumer Behaviour Brand Marketing Target Market Brand Management Branding Marketing Psychology Digital Brand Strategy

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