Brand Positioning and Strategy

Name: Brand Positioning and Strategy
Price: 49 USD
Availability: InStock

Coursera · beginner · 7h

$49/moCertificate included

Brand Positioning and Strategy focuses on how to define a clear, differentiated place for your brand in the minds of your audience. You’ll learn how to move from insight to positioning by identifying your audience, understanding your competitive context, and making the strategic trade-offs required to stand out. The course walks through how to translate positioning into a clear brand promise and structured positioning statement.

Skills covered

Competitive Analysis Marketing Consumer Behaviour Marketing Strategy and Techniques Strategic Marketing Brand Marketing Brand Management Strategic Communication

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