Media Planning and Advertising Strategy
Coursera · 8h
This course provides a practical foundation in media planning for learners who want to design effective advertising campaigns. You will learn core media concepts, audience targeting, campaign planning steps, strategic decision-making, and how to align media choices with business goals. The course covers traditional media channels such as newspapers, magazines, television, and radio, along with outdoor, transit, cinema, and digital advertising platforms.
Skills covered
Disclaimer
Suggestions only — review each course yourself to judge whether it meets the role's requirements. Completing a course doesn't guarantee proficiency or that you'll qualify; hiring standards vary by employer.
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